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Seeking Expert Advice to Set Financial Objectives

Without a sound handholding, managing finances and setting financial objectives can turn out to be a herculean task. For a MSME / SME, the challenges come in all form – from fund raising to building up the team, setting systems and procedures and most importantly, creating a market for the goods / services being produced. With so much on the plate, it is highly advocated to seek mentoring from a seasoned industry expert when it comes to setting up of financial objectives, designing and implementing systems and processes.

World over MSMEs and SMEs have been recognized as an engine of growth. The salient features of these sectors would be the low investment requirement and this makes it imperative for the owner to manage his finances for best possible output.

The Importance of Setting Financial Objectives

With the help of an expert, you can set up financial objectives that would fuel your company's growth. The inputs from the expert can help you prioritize the financial objectives that need immediate attention. The finance department can then be aligned to these objectives with a time bound goal / target.

Cash flow management for a MSME in its start-up phase is of prime importance. A lot many business enterprises fail is not because of dwindling profits but mismanagement of cash flow. The finance team needs guidance of an expert to understand the ways and means to maintain the cash flow – that is – keep a balance between cash inflow and cash outflow. A thumb rule for running a successful MSME is the ability to maintain the finance operations. With financial management in place, you can work towards long-term projects while addressing short-term needs which includes taking care of payrolls, administrative expenses, rents, raw material supply cost etc.

The most common types of financial objective are –

  • Revenue
  • EBITA
  • Return on investment
  • Margins
  • Net revenue
  • Return on capital investment
  • Cost of goods sold
  • Liquidity
  • Overhead
  • Cash flow

Let the Expert Guide You

It often takes years of experience to master the art of setting financial objectives and designing systems and procedures that compliment the objectives without causing any internal havoc. An expert / mentor can help you in your journey. With his / her inputs, you can -

  • Understand intricate nuances of cash flow management
  • Devise methods to ensure maintaining of a minimum closing monthly cash balance
  • Designing a system to spreading cash outflows evenly
  • Calculating how best the bank overdraft (if taken) can be reduced on an annual basis
  • Setting up of a contingency fund flow
  • Help connect with NBFCs and banks in case of fund raising requirement

Running a business needs a hands-on approach to everything and this in itself is reason enough for you to seek help from an expert to guide you. The experience of an expert can be put to use in setting of your business goals, narrowing down on financial objectives, team building and even fund raising. These four components together eventually pave path for running a success business enterprise.

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